Digital Marketing Lead
Job Opportunity at Joseph Michaels International

Posted on Sep 21

http://www.josephmichaels.com    800-786-1099

Location: Fort Worth, TX
Job Type: Full Time
Job ID: W4140644

This is a key position focused on maintaining and improving global websites and programs through creative and strategic projects. This person is punctual and thorough in their work with a process-oriented organization mindset that is focused on creating best practices, documenting these practices, and communicating them to team members in such a way so that they become standards the team embraces.  This role will do hands-on work developing cohesive digital marketing campaigns that include the design and development for campaign landing pages, email marketing, banners, and more. While this is a lead role, day-to-day this role will be comprised approximately of 70% hands-on work, with 30% dedicated to tasks involving coordinating the planning and scheduling of digital campaigns.

 

EDUCATION/EXPERIENCE

College Degree in graphic design or digital marketing preferred

2 years experience using Adobe Analytics (formerly Omniture) or Google Analytics tools

Previous experience in a lead role highly preferred

5 years in a Corporate Web Management experience

4 years managing Email Marketing initiatives in a corporate environment

2 years managing Social Media presence for an established B2B company

 

 

SKILLS & CERTIFICATIONS

·        Expert knowledge of web design and usability principles

·        Advanced Enterprise Web Content Management System experience

·        Advanced level Microsoft Office skills preferred

·        Experience executing a corporate Social Media strategy.

·        Excellent HTML, CSS, and JavaScript skills

·        Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·        Strong attention to detail

·        Adobe Creative Suite skills

·        Proven experience with search engine optimization.

·        Strong written and verbal communication skills at all organization levels

·        Exhibits strong interpersonal/teamwork skills in order to develop effective relationships with individuals and groups inside the organization.

·        Digital portfolio is required.

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